Audience 2.0 in the Wikipedia-UGC Era

From Consumer/User to Producer to both

In one year, from January 1st 2016 to January 1st 2017, the English site of Wikipedia has gotten 93,322,823,874 hits from a body of more than 30,604,028 users worldwide, living up to its reputation as the fifth most visited website globally.

wiki
Image: Wikipedia and its giant resource of user-generated articles

What is so significant about Wikipedia is that, in terms of media audience research, it makes an excellent example of what I would like to call the (Media) Audience 2.0, or the audience as “produser[s]” – a term coined by Brun in 2005 (cited in Bird 2011, p. 502), a combination of two words: producer and user. This new “generation” of users was given rise to by the emergence of digital media, particularly Web 2.0 (Bird 2011, p. 502), which introduced, for the first time, user-generated content (UGC). Continue reading “Audience 2.0 in the Wikipedia-UGC Era”